Designing a Model of factors effecting on Small and Medium-Sized Business E-Commerce Adoption

نوع مقاله : پژوهشی

نویسندگان

حاج‌کریمی حاج‌کریمی

عزیزی عزیزی

اخوان خرازیان اخوان خرازیان

https://doi.org/10.22067/pm.v16i27.1969

چکیده

E-commerce is globally developing and is as a business fashion. EC adoption results in many benefits. These benefits strengthen every company's motivation toward EC adoption. Small companies because of their vital role in Iran economy can promote system productivity and efficiency. Identifying barrier and facilitators improve manager/owner of small business for planning and decision making. This paper tries to apply e – commerce experts’ viewpoints in presenting a conceptual model for identifying factors effect adopting e- commerce in small business. We design a 43-item questionnaire with Likert five point's scale. Total reliability of research instrument was calculated 0.94 based on Cronbach alpha. By examining 20 e-commerce expert's viewpoints through t- student and freedman tests we test research hypotheses. The 6-stages proposed electronic maturity model has been proved (P

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