Investigatinng and Specifying the Development of Tourism Industry in Golestan Province

Document Type : پژوهشی

Authors

Mehrdad Madhoshi

Eesai Niyaz

https://doi.org/10.22067/pm.v17i30.27241

Abstract

This study aims to investigate the effective factors on non-development of tourism industry in Golestan province. The standard questionnaires are used to doing this descriptive, cross-sectional and tentative that those be scattered after measuring their validity and reliability based on simple-random sampling(for tourists) and taxonomy-sampling(for experts) between tourists and experts. The analysis of research data is performed by SPSS software. The results of this research showed that significant relation exists between non-development of tourism industry of Golestan province and quadruplet factors (multiplicity of decision-making centers, lack of fundamental equipment and tourism services, weakness of marketing, lack of culture of reception of tourists.

Keywords

Tourism

Non-Development

Decision-Making Centers

Marketing

Culture

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